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Robert Mondavi
The focal industry is: The wine Industry
Competitors in this industry are:
Firms what were focused on making premium wines: Kendall-Jackson, Sutter Home and Southcorp
Large volume producers moving to premium wine business: Gallo, Constellation Brands
Beverage companies acquiring wineries to complement their products: Foster’s Groups, Brown-Forman, Allied Dormeq
Market segment: Table wine, desserts and Sparkling in which table wine is categorized as 5 following types:
• Jug or commodity: < 3 USD per bottle
• Premium: 3-7 USD per bottle
• Super premium: 7-14 USD per bottle
• Ultra: 14-25 USD per bottle
• Luxury: > 25 USD
The industry buys grape (50-70% of the cost of good sold) primarily from:
Self-grow (French)
Grow for luxury and buy from grower for others (New World Producer)
This industry sells primarily to:
• Market by entity: Wholesaler distributor (5)retailer (“on-premise” and “off-premise”)
o 5 distributors controlled the U.
Approximate Word count = 474
Approximate Pages = 1.9
(250 words per page double spaced)
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