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Bajaj Auto Ltd. Case Discussion Questions Background Analysis 1. What challenges confronted Bajaj in 1993. Which were of its own making? ƒÜ A stagnant domestic market that had declined by 5% in 1991-1992 and increasing competition from the major Japanese two-wheeler manufacturers. ƒÜ Chronic overcapacity¡Xdemand for two-wheelers declined substantially „Ï due to the economic recession and the increase in the range and volume of consumer goods available to Indian consumers Which were of its own making? ƒÜ Lack of design capability and the ability to translate new product from concept to commercialization as fast as its Japanese competitors. „Ï BAL¡¦s average cycle time for a new model was four to five years, compared with two to three years for the Japanese manufacturers „Ï Lack of sufficient skilled R&D personnel and the slow response of suppliers 2. How was Bajaj performing as of early 1993?
Approximate Word count = 562
Approximate Pages = 2.2
(250 words per page double spaced)
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