|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Direct marketing
Direct marketing mainly include direct mail, telemarketing, door-to-door selling, direct response advertising, computerized home shopping, home shopping networks and miscellaneous. ...
First of all direct marketing would be based on how well the database marketing has been organised. ...
First of all direct marketing would be based on how well the database marketing has been organised. ... To response our objectives, we will combine above direct marketing ways.
Direct mail
Direct response advertising
Sales promotion
Computerised home shopping (will be prospected to launch in 3 years)
Tactics
We decided to launch our product in September 2004. ... If we are launching our product in September then we have to start our direct marketing campaign plan around at March 2004. ...
Wide range of colours that customer to find the most suitable colour for their sophisticated life style
free day delivery in next 2-3 days
Action
Informing lunch of Cannonfs hi-fi product in National newspapers that indicate our contact no and web site address
Heavy Direct mail campaign
Strategy of achieving successful direct mail campaign
First 3month of after launching the product, we will send catalog which include technical information, colure, type and insurance.
Approximate Word count = 844
Approximate Pages = 3.4
(250 words per page double spaced)
|
|
|
|
|
|