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Chapter 1: Understanding the Corporate Annual Report Over the last couple of years business have had very high expectations to produce rising sales and earnings. They have had to be very creative in ways of accomplishing these high expectations. Some ways they have done this is not moral is the eyes of most people. For example they may overstate earnings with aggressive revenue measurement techniques, smooth reported earnings by boosting or delaying revenue and expenses, or keep debt off the balance sheet and hidden in footnotes. One important concept that I read in chapter one of this book is that companies will try very hard to trick people by the way that their annual report looks.
Approximate Word count = 360 Approximate Pages = 1.4 (250 words per page double spaced)
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