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... In paying fees for use of the portal, our site should not be restricted and an analysis needs to occur in order to help reduce the risk of partnering with AOL. Second, a major issue to the success of QuickenInsurance lies in our ability to penetrate and grow our automobile insurance business. To increase our sales we need to provide a greater choice of quoting carriers in each state, provide more online purchase or call center/fulfillment capabilities in more states, focus on marketing the QuickenInsurance site in order to increase traffic, and enhance the information on our website. ...
Second, a major concern to the success of QuickenInsurance lies in our ability to penetrate and grow our automobile insurance business. ... If AOL is not willing to remove the restriction, we need to being a market analysis to determine what other horizontal portals would be able to replace our partnership with AOL. ... In either case, an analysis of other sites needs to occur as we need to find ways to limit our risk with AOL. ... Third, we need to focus on marketing the QuickenInsurance site in order to increase traffic.
Approximate Word count = 933
Approximate Pages = 3.7
(250 words per page double spaced)
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