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Advertising is a direct result of the society for which it is created. People buy what appeals to them, by the way the individual advertising of specific products appeals to their lifestyles. Charles O’Neill, in his essay, “The Language of Advertising,” states that “advertising mirrors the fears, quirks and aspirations of that society that creates it. ... Newman, say advertisers are to be looked at when pointing the blame for how advertising has gotten today. They say advertising has underwritten the English language and builds false fears in the minds of the commercial or ad viewer. But no matter what they say, I agree with O’Neill, when I say that advertising would not have the power to sell the unsellable and glamorize the unthinkable, if it had not been patterned after the lifestyles, interests and fears of the society to which it is selling.
Advertising is all about name recognition. ... An example of such advertising is the TV commercial that shows a little girl playing with her daddy. ...
The opposition to O’Neill’s statement say that advertising is an evil. ... The consumer is almost under the spell of advertising and they buy such products because they have been brainwashed into thinking that that product is what they need. ... In accomplishing this, opponents also claim that advertising “debases English. ... Newman says advertising debases in English by rewriting words that break grammar rules and are often misspelled. But these new words like “kool” and “briter”, are only slang used in advertising. There has always been slang in American language. Websters describes slang as an “informal language” that uses “made-up words or common words used in a different or uncommon way.
Approximate Word count = 1334
Approximate Pages = 5.3
(250 words per page double spaced)
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