Robert Mondavi
Robert Mon Thursday, October 9, 2003 Customer Service & Technical Support Customer & Partner Login 1. ... Home > Customers Robert Mondavi Selects Vignette to “Connect” its Worldwide Sales Force and Distributor Network Industry: Manufacturing Technology: Vignette Content Management Server* Web Server: Microsoft Internet Information Server Database: Microsoft SQL Server Operating System: Windows NT Live Sites: “Connect” intranet “Partner Connect” Distributor extranet Customer Business Profile Founded in 1966, Robert Mondavi has established itself as an innovator in the wine industry. ... The Robert Mondavi company produces and markets fine wines under several labels, including Robert Mondavi Winery, Woodbridge, Robert Mondavi Private Selection, and Arrowood. Customer Online Initiatives Robert Mondavi initially implemented Vignette to give its employees instant access to a centralized, up-to-date store of vital wine, company and sales information, including company news, product descriptions, pictures of labels, harvest reports and accolades in press clippings — all accessed via the company intranet “Connect.” Following the success of the “Connect” site, Robert Mondavi expanded their online strategy by launching the “Partner Connect” extranet, which provides more than 200 distributors access to valuable information such as inventory, pricing and promotions. Benefits Real-time access to up-to-date information and promotions increases employee productivity by enabling the sales force to spend more time selling to distributors and retailers instead of researching product information Providing distributors access to promotions has enabled them to push products through the channel more effectively, thereby improving productivity of the distribution chain Ability to personalize users’ Web sites enhances their online experience and leads to increased retailer and distributor satisfaction Content creation and management in an intuitive environment helps simplify the process for publishing and updating content Ability to cross-reference information by brand or other categories enables cross-marketing initiatives and related or substitution sales The Story When Robert Mondavi launched its first worldwide sales and marketing communications environment, the task of managing timely, tailored content seemed as challenging and time consuming as growing and producing fine wine.