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Þ Does the participant make quality points? ... Does the participant go beyond simple repetition of case facts without analysis and conclusions? ... Can the participant back up their point with financial or other projections? Are the points made relevant to the discussion? ... Many people like to underline or otherwise mark up their cases to pick out important points relating to the business and the situation; e. ... I will generally post the data from the exhibits on Blackboard in an Excel spreadsheet to make it easier for you to carry out your analysis. ... The purpose of these groups is to assist each participant in developing his or her understanding of the issues and topics raised in the cases. ... Note that the direction and quality of the discussion is the collective responsibility of the group, not the sole responsibility of the instructor. ... Make sure that the analysis is consistent across the marketing mix elements. ... Make your assumptions explicit whenever necessary.
Approximate Word count = 922
Approximate Pages = 3.7
(250 words per page double spaced)
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