|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
... Executive Summary
Concern on the amount of foot traffic through ParkSide Mall has become a growing problem. ... For this study, research objectives have been defined and identified in an attempt to reveal what consumer’s desire in a Mall. With careful planning, a focus group study will be used to help define the precise problem at ParkSide Mall. ... Focus Group Research Objectives
Our focus group objectives are to find out consumers: 1) hidden needs and wants in a mall 2) their shopping attitudes 3) their shopping behaviors 4) their perceptions and awareness of certain malls and 5) their motives regarding services and products offered at a mall. ... These objectives are relevant because they help to find out what consumers really want in a mall. ... The precise problem at ParkSide Mall is the declining foot traffic. ... – They are potential shoppers at ParkSide Mall
5. ...
e) Opening Questions: How often do you shop at a mall? Which mall do you frequent most often? On average, how much do you spend on each trip to the mall? ... Main Session
a) Introductory Question: Have you ever been to ParkSide Mall?
Approximate Word count = 893
Approximate Pages = 3.6
(250 words per page double spaced)
|
|
|
|
|
|