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...
Product/Service
· Name: It should be changed to reflect the target and positioning of the company: “Pacific Leading Airlines” Consolidate Alaska Airlines and Horizon under new name to show stronger presence. ...
· License IMAGE technology to main airlines that have connections using Alaska and do not compete directly in the company’s target market. ... Require priority-landing status for Alaska Airlines flights in all relevant airports. ...
This will get other mayor airlines involved in lobbying to get this approved. Alaska will maintain its ‘on time’ competitive advantage. ...
A higher commission will motivate travel agents ton sell Alaska Airlines e-tickets.
Approximate Word count = 493
Approximate Pages = 2
(250 words per page double spaced)
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