Ben Jerrys Homemade
... Fulfilling its mission statement Ben & Jerry’s mission statement included three dimensions (product, economic and social) which it stressed seeking new and creative ways of fulfilling each without compromising the others. ... This could be seen in the time Ben & Jerry raised its prices to make a profit to be able to stay in business, and dropped the initial purpose of making “ice cream for the people. ... Becoming a takeover target Increased competitive pressure and Ben & Jerry’s declining financial performance had turned Ben & Jerry into a takeover target. ... This motivated the Ben & Jerry’s board of directors to authorize Odak to pursue joint-venture and merger discussion with Unilever and Dreyer’s.