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	1. The needs of this market’s customers can be summarized as follows: ЃEEffective treatment of cold diseases (cold, flu, sinusitis, allergies) ЃEEffective treatment of the symptoms associated with these diseases (congestions, coughs, headaches, nasal flow). 2. Possible causes for confussion: ЃE These medicines are sold over the counter. Usually, no professional advice (except, in some cases, the pharmacist). Word of mouth, advertising and personal experience are the main sources of information about the products. ЃE Too many brands on the market with slighltly different results and side-effects. ЃE Different diseases are manifested in similar symptoms. Approximate Word count = 374 Approximate Pages = 1.5 (250 words per page double spaced)

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