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AFFILIATE MARKETING
1) What is affiliate marketing?
Affiliate marketing is revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
The advertisers/merchants are typically referred to as affiliate merchants and the publishers/salespeople are referred to as affiliates.
Affiliate Program: a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate’s site.
From “Successful Affiliate Marketing for Merchants”
Merchant: an online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.
Affiliate marketing has contributed to the rise of many leading online companies. ... com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships. It is not uncommon to see industries where the major players have affiliate programs--often structured in a similar manner and making similar competitive changes over time. LinkShare was the first affiliate solution provider when they launched in 1996. ...
Benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks). ... Affiliate Marketing can also be applied to increase sites user base by rewarding Affiliates for sending registered users or for simply sending unique visitors to site. Many surveys have demonstrated that Affiliate Marketing can be the most cost effective method to promote your website. ... Affiliate Marketing is driving huge volumes of traffic and sales for a select few merchants that are getting it right. ... com
$9,750 - SelfCare
Affiliate Marketing Models
Pay-per-click: affiliate is paid per visitor they send.
Pay-per-lead: affiliate is paid if a visitor it refers submits certain information.
Pay-per-sale: affiliate is paid a percentage or flat rate for each sale it generates from visitors it directs to you.
Two-tier affiliate program
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
In a two-tier affiliate program, or a multi-tier program (two or more levels), the first tier of commission is the same as in a regular affiliate program.
Approximate Word count = 1948
Approximate Pages = 7.8
(250 words per page double spaced)
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