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	Kappa
	In 1968, Ford began designing a subcompact automobile that ultimately became the Pinto. Lee Iacocca, then a vice president, conceived the project and considered him as the moving force of the design project. Ford’s objective was to build a car weighing 2,000 pounds or less to sell for no more than $2,000. At that time, prices for gasoline were increasing, and the American auto industry was losing competitive ground to the small vehicles of Japanese and German manufacturers. Usually, automakers use market surveys and preliminary engineering before production of a new line begins. Ford, however, put more emphasis on styling instead of engineering because the Pinto was a rush project. Problem Management’s actions to ignore product defects, conduct negligent product “sign-offs”, and miscalculate cost-benefit analyses, while attempting to maximize profits and compete with other manufacturers. Approximate Word count = 450 Approximate Pages = 1.8 (250 words per page double spaced)

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