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Online Benefits and Limitations
In the most general terms, online research methods are able to yield results
in less time and at a lower cost than a comparable study done offline. ... The ultimate benefits from using online depend on the specifics of each assignment. The best guidance on such matters will come from those who are familiar with the industry, as well as with a broad range of both online and offline research methods.
Online methods offer several additional benefits when compared with offline. For example, online research eliminates interviewer bias by removing the interviewer from the research entirely. Online surveys can be completed at the respondents convenience, making this medium much less intrusive than traditional offline methods (telephone, mall intercept, etc.
Approximate Word count = 524
Approximate Pages = 2.1
(250 words per page double spaced)
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