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Business Model
Low Cost
JetBlues business model is an integrated low cost/differentiation business strategy. The low cost aspect of the business strategy includes many features, with the most obvious being its low fares. ...
Differentiation
The differentiated aspect of JetBlues business strategy includes extra-wide leather seats with more legroom. ...
General Environment
Demographic
JetBlue stimulates demand with its low fares to its fare-conscious leisure and business travelers. ...
Industry Environment Analysis
The airline industry is currently going through the worst times that it has ever gone through with consumer demand dropping drastically after September 11th. ... Video conferencing and other technological advances have eliminated the need, in some cases, to fly around the country to conduct business meetings. ... These all play a part in the analysis of the airline industry.
Threat of new entrants
Back in the "good old days" the major airline carriers dominated the business even more than they do now. ... If a small airline tried to start up a successful business, they would normally not have access to the resources needed to grow into a large company. ... They do not purchase enough airplanes to really put a life or death dent in the suppliers business. ...
Competitive Environmental Analysis
Future Objectives
The goals of JetBlue are similar to their competitors but slightly emphasized in areas differently. ... The main competitive advantages they have are their airplanes, customer service, and flow of business. ...
Capabilities
This analysis has mentions many strengths that JetBlue possesses. ...
Value Chain Analysis
Inbound Logistics
The primary base of JetBlues operations at New Yorks John F. ... When a passenger needs to change their ticket, the fee is only a low $25 per passenger
Value System Analysis
Supplier Value Chain
As one of the JetBlues suppliers, DIRECTV provides a 24-channel satellite TV service for JetBlue. ...
SWOT Analysis
In conducting a SWOT analysis on JetBlue, we looked at the companys strengths, weaknesses, opportunities, and threats. ... If these major airliners get back on their feet they may reduce their prices low enough to drive them out of business.
Approximate Word count = 4496
Approximate Pages = 18
(250 words per page double spaced)
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