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	Nectar loyalty cheme
	Nectar may provide customer insight, but is no guarantee of loyalty NOP Financial survey on UK loyalty schemes The launch of Nectar has put the spotlight upon the loyalty card market in the past few months. ... Despite the glare of publicity surrounding the brands inauguration and technicalities caused by reported high demand, the NOP study found that over almost two thirds of consumers were not aware of the Nectar loyalty scheme a month after its launch, even when prompted. The Nectar concept appears at first sight to offer a win-win situation for both provider and consumer. ... However, the real value of such loyalty programmes to the customer has been called into question. Approximate Word count = 497 Approximate Pages = 2 (250 words per page double spaced)

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	Nectar loyalty cheme rougemont nectar Nectar in a SieveBy Kamala Markandaya Nectar in A Sieve Nectar in a Sieve Summary Loyalty Cards

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