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Which is more realistic: the development schedule from engineering or the introduction plan from marketing? Should your firm keep its separate research and development facilities, or integrate them with the rest of the organization? How do you protect your "bleeding-edge" service from competitive duplication, but still market to a broad audience? Every day managers face decisions complicated by technological factors - whether concerning their products or the technology used in their business operations. "Looking at industry, we find a wide range of technology management issues," said Linda Tegarden, an assistant professor of management who specializes in strategic management. "How do you use technology in your products? How do you organize your product development function? How do you build customer acceptance for a radical development? "The biggest challenge is staying in touch with the needs of the market and not getting carried away with technology for its own sake," she said.
Approximate Word count = 555
Approximate Pages = 2.2
(250 words per page double spaced)
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