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1- Introduction:
Online Marketing, as a new Direct Marketing concept
Being present on the Internet is not as easy as it seems to be: It requires from the company to engage in a set of strategic processes to be able to position itself among already established companies.
Each company is asked to clearly define its expectations from being on the net: Shall it simply present its activities or go beyond that; make the net a mean to market its products and strengthen its brand image.
Through this paper, we’ll give an overview of Online Marketing, its major appliances and constraints and will present how the Moroccan business community perceives the WWW.
Here are some facts related to the net;
- The number of internet users is increasing at an increasing rate
- Cyber customers are doubling each year
- A wide variety of goods and services is being supplied
- Internet users are better informed on the products supplied on the net
When we look to these facts, a couple of questions are raised. ...
The fact is simply that traditional marketing is not applicable 100% in this case; it will be very hard to adapt all anterior marketing principle to the new economy. Traditional marketing is forced to leave the floor to what we currently call Net Marketing or Cyber Marketing. This later gives a supplementary dimension to Traditional Marketing.
Internet modified radically traditional market data, and the basis of marketing thinking: The market becomes the whole globe, customers gather in virtual communities and can not be easily classified based traditional segmentation methods, and competition becomes tougher because of the low or almost nonexistent market entry barriers. ...
3- The foundational principles of Web marketing
A. ... Its the same reason that most great craftsmen arent millionaires; theyve learned to make a great product, but dont have a clue about marketing. ... And the answer is to adjust the marketing plan to look like this:
• Banner ads for two months to boost name recognition. ... The Law of Pull and Push
The Fourth Mutable Law of Web marketing is: Pull people to your site by your attractive content, then push quality information to them regularly via e-mail. ... But once the visitor has given you permission to e-mail additional information, you have wonderful marketing leverage. ...
The key to this kind of savvy niche marketing is to carefully write a business plan that defines your Unique Selling Proposition (USP). ...
4- Online Marketing Strategies and philosophies
A. ... Schedule marketing time and money
Whose business should come first? ... Support sales reps with up-to-the-minute product information and marketing materials. ...
(7) The implications of the Internet on the advertising agency-client relationship; Mark Durkin; The service industries Journal
6- Conclusion
Net marketing becomes a reality; this new approach is gradually transforming the traditional marketing techniques & strategies and the overall vision of driving businesses.
Time has come when efforts and funds are to be invested in new & updated marketing strategies that respond to the changing tendencies in the business environment in a way to compile with consumer’s new arising needs & perceptions of value. ... There is no guarantee that the Internets net environmental impact will be positive.
Approximate Word count = 3032
Approximate Pages = 12.1
(250 words per page double spaced)
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