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Current State of the Industry
As in most industries, demographic changes, new technology, evolving financial structures, legal wrangling and globalization are creating chaos and forging new trends in the entertainment and media business. ... For example, studies show that people who have Internet access at home now spend much less time watching television. ...
Sales Objectives and Sales Mix
SALES YEAR ONE
Product 1 $1, 500
Small – Medium Enterprises 51 x Product 1 at an average price of approximately $1, 500 each
Product 2 $3, 500
Large Enterprises 30 x Product 2 at an average price of approximately $3, 500each
Product 3 $300
Edit, DVD 28 x Product 3 with an average price of approximately $300 each
Total $189, 900
Marketing Plan
Marketing Objectives
Observing the goals of LAWD productions, the following objectives were generated in order to best direct the future practices of LAWD productions. ... Through staff training and the fact that we hire our major equipment will increase the efficiency of production for the business. ... grow with the market
Got to reach target market, maintain market research throughout our operation eg- survey of customers, follow up calls
Marketing Action Plan
Activity Timeline Budget
Yellow Pages Advertisement By end of year one of operation $7, 900 annually
Company Brochures At the end of six months of operation TBA
Company Portfolio Currently under construction – to be maintained and constantly updated throughout operation -
Pamphlet mail outs At the end of three months of operation TBA
Production Show reel Original show reel has been created. ... -
Industry Magazine Publications At the end on year one of operation TBA
Website After three months of operation $165 over 2 years + $110 monthly to maintain web site
Business cards At the end of the first month of operation TBA
Business Logo Completed -
The above costs are estimated in relation to the advertising/ promotions strategies that LAWD Productions plan to adopt and maintain throughout operation.
Approximate Word count = 1611
Approximate Pages = 6.4
(250 words per page double spaced)
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