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Wes Brown
Marketing 330
June 15, 2003
PepsiCo
As a Fortune 500 company with revenues of about $25 billion annually, PepsiCo is striving to further obtain strong market leadership in the increasingly competitive snack foods and beverage industries. With Frito-Lay and Quaker Oats under its umbrella, PepsiCo is strongly positioned to take the company to further successes well into the 21st century. ...
The retail format PepsiCo utilizes is that of a soft drink and snack businesses, advertising is geared to the younger generation as mentioned above. The promotion PepsiCo has chosen is one combining efforts of advertising, sales promotion, and publicity. ... Store design is left much to the retailer although PepsiCo tries to vie for a place of great visual prominence. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of their people. ...
In terms of core competency and sustainable competitive advantage PepsiCo seeks to achieve a unique ability to: (1) provide distinctive, high quality one-calorie citrus soft drink using Pepsi Company’s distinct ingredients to appeal and to excite contemporary tastes for these products and (2) deliver these soft drinks to the customer using effective manufacturing and distribution systems that maintain PepsiCo’s quality standards. To translate these core competencies into a sustainable competitive advantage, PepsiCo will work closely with key suppliers and distributors to build the relationships and alliances necessary to satisfy the high taste standards of our customers.
Human resource programs include a work environment where all employees have the opportunity to reach their full potential and contribute to PepsiCo’s success.
Approximate Word count = 1248
Approximate Pages = 5
(250 words per page double spaced)
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