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Journalism Skills 1: Major Features of the UK Print Industry Explain the features of tabloid and broadsheet newspapers. There is a vast difference between all or most aspects of tabloid and broadsheet newspapers. This is due to the fact that each type of newspaper is trying to appeal to their own target audience, who, it could be argued, are very different types of people. I would opine that the division between the two types of target audience is one of class. Broadsheet newspapers attempt to appeal to the ‘middle’ class and all the stereotypes that are attached to that classification – the well educated, financially stable, professional person (possibly with 3 bed roomed house in upmarket suburbia, 2.4 children and 2 cars). Tabloids tend to try to appeal to the ‘working’ class citizen – poorly educated, financially unstable, in a non-professional job (possibly with council flat in housing scheme, 5.6 children and 1 clapped out old banger). Because of this, tabloids and broadsheets differ greatly in their style, markets, language and layout. I studied two newspapers that were printed on the same day, one a broadsheet (The Herald) and one a tabloid (The Sun); I found that there was many differences between them. The first and most noticeable difference was one of layout. The most blatant difference here is the physical size of the paper – the tabloid being half the size of the broadsheet. Looking at the front pages of the newspapers it is easy to see that the tabloid uses more colour than the broadsheet – it has a red top that encases it’s title, which is a common feature of the tabloid press, and uses a large colour picture on the front page that takes up about one third of the page. The broadsheet uses a simple black heading, and just one colour picture on the front page, which takes up less than one fifth of the page. The tabloid devotes it’s entire front page to just one story, of which the headline and photograph occupy two thirds of, whereas the broadsheet has four separate articles, whose headlines are much smaller. This is true throughout each newspaper – the tabloid uses much larger headlines, larger colour pictures and will devote much more space to a single story than the broadsheet. It will also use a modern font for it’s articles and name, whereas the broadsheet will usually use an old fashioned font, possibly denoting sophistication and referring to it’s age. I would imagine that the differences between the front pages are there because the papers will sell due to the appeal of the front page, and the type of person that the tabloid paper wants to catch the attention of is attracted to large photographs and large simple headlines, which is possibly a reflection of their intelligence. Whereas the broadsheet reader is more interested in the content of the stories, as oppose to the headline and the photographs that accompany it, and is therefore attracted to a paper with several stories on the front page. (The same reasons are true for the rest of the paper, not just the front page.) The tabloid complements it’s several photographs per story and overly large headlines of it’s articles generally with a small story size, in comparison to the larger stories size and smaller headlines of the broadsheets. The reason for this again may be the intelligence level of the reader, someone of lesser intelligence may only want to read a small amount, and visa versa. The broadsheet seems to have larger column sizes than the tabloid, which may be due to the fact that it uses larger amounts of polysyllabic words, which take up more space. The tabloid uses many more ‘snatch’ photographs, which is probably so as to contribute to the ‘shock’ factor of the paper, whereas the broadsheet has no or little ‘shock’ factor, and therefore uses mainly library pictures and photographs taken on location for the article in question.
Approximate Word count = 2528
Approximate Pages = 10.1
(250 words per page double spaced)
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