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CENTRAL PROBLEM: Godiva Chocolates, founded in Belgium in the 1920s, must convey a similar image of being a luxury chocolate. It must find an integrated marketing strategy for Europe, Japan, and United States while considering the inevitable cultural differences among countries. Godiva is one of the market leaders in revenue and market share for premium chocolates . Godiva Chocolatier makes and sells premium chocolate products at its approximately 250 North American boutique stores, as well as in department and specialty stores, and through mail order and its Web site. Godiva Chocolatier is owned by the Campbell Soup Company. It was introduced in Brussels, Belgium in 1926 by Godiva Chocolateer Inc. and was one of the worlds most elegant hand crafted chocolates. Through the years the standards Godiva grew by have been maintained and as a result have built an excellent global market for confectionery chocolates. Since its introduction to America in 1966 Godiva continues to be one of the market leaders. Of the leading premium chocolates Godiva ranks highest among adults ages 35-49. Women tend to be the majority of the buyers. Our best concentration is in the Northeast region of the United States , particularly in the metro suburban area’s.
Approximate Word count = 732
Approximate Pages = 2.9
(250 words per page double spaced)
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