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Anita was one of the first individuals who recognized that business could have a double bottom line, a profit bottom line and a social bottom line. Anita felt that business could be a positive force in society; contributing to all people it touched. Whether purchasing products from a third world artisan or providing a platform for social and political commentary, The Body Shop broke all the rules. Anita Roddick’s visionary beliefs, - in fair trade, environmental awareness, animal protection, respect for human rights, social campaigning – have remained intact throughout.Both Kezios and a staff member of the House Committee on Small Business (which investigates franchising) told Insight that the Body Shop treats its franchisees no better than most franchisors. Kezios noted that the Body Shop franchisees that contacted here insisted on anonymity and seemed "more fearful" than franchisees she had spoken to at other companies.In March, 1994, the US Federal Trade Commission (FTC) began an investigation of the Body Shop.
Approximate Word count = 550
Approximate Pages = 2.2
(250 words per page double spaced)
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