|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Easycar’s business model centres on offering value to its customers by providing a reliable service at knock-down prices. By driving down its operational costs to the bare minimum it can eliminate many non-value adding activities whose absence is made tolerable for the consumer with a heavily discounted fee. As introduced in “Insights to Operations Management” it is clear that, of the five ways in which a company can compete, Easycar clearly focuses on price and in this way differentiates itself from competitors. Under its cost leadership strategy many customers who would otherwise not consider renting a car now do so. As outlined on the website, yield management is pivotal to the low price policy. Using this method the company adjusts the price of its cars in line with consumer demand, allowing those individuals who plan well in advance access to the lowest prices.
Approximate Word count = 485
Approximate Pages = 1.9
(250 words per page double spaced)
|
|
|
|
|
|