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Understanding McLuhan
Post it 1
Lin Yingning
York Student No.205797865
In the first chapter of Understanding Media, McLuhan’s raises the famous aphorism: The medium is the message. ... McLuhan’s definition indeed is a rather broad one. ... (McLuhan, 1995, pp. ... In his works, McLuhan primarily concerns with electric and print media. ... ”(McLuhan, 1964, pp. ... Such are what McLuhan means by the content of the medium: railroad. ... And these are what McLuhan means by message. ... McLuhan suggests that it is usual that people are distracted by the content of the medium and thus neglect the true message. ... Here is McLuhan’s own explanation: “The medium is the message because it is the medium that shapes and controls the scale and form of human association and action.” (McLuhan, 1964, pp. ... According to McLuhan’s theory, the message of the print media is the industrial mechanized culture, while electric media bring about a new culture of configuration and structure.
Approximate Word count = 670
Approximate Pages = 2.7
(250 words per page double spaced)
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