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Our target market for Homemade Gourmet contains housewives and mothers between the ages of 21-45 with an annual income over $35,000. ... Feature: Provide a homemade taste
Benefit: Children will eat at home
2. ... If you would like to sample the products you can attend a Homemade Gourmet Cook Off or a home demonstration. ... These packages give you variety since you can get more recipes on the Homemade Gourmet website, the books and from the distributor so you can prepare different meals. ...
Prospect Plan
In order to find qualified prospects the salesperson needs to make a list of all the women/mothers that she knows that would be interested in the Homemade Gourmet products. ...
Promotional Variables
The marketing plan that is needed in order to make the Homemade Gourmet distributor successful is a combination of all the promotional variables such as personal selling, direct marketing, sales promotion, advertising, and public relations.
Personal Selling
The Homemade Gourmet distributor needs to interact with people for almost every sale. ...
Direct Marketing
In order to create an awareness of the product a flyer can be created to promote the products.
Approximate Word count = 848
Approximate Pages = 3.4
(250 words per page double spaced)
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