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EXECUTIVE SUMMARY
Pescado 3 is a EPA/DHA concentrates manufacturing company that will be implemented in Sherbrooke, QC. ...
Pescado 3 is targeting Dietary supplements and functional additives food. ...
The founders of Pescado 3 are providing 100,000$ of the TIC and are negotiating the financing of total funds required of $900,000 with the some venture capital representatives. ...
The financial analysis of the project gives the following indicators:
Ref: Appendices : 1,2,3
IRR = 31 %
NPV = $ 0.5 M
Pay Back Period is within 5 years of operation
The Pescado 3 Company is presenting this paper to the venture capital representatives as an elaboration of the business case and in order to finalize a partnership agreement.
TABLE OF CONTENT
Item Page
Executive Summary 2
1 The Company and it’s Objectives
A-The Company 4
B-Objectives 4
2 Recommendations 5
3 Environnemental Analysis
A-The Product 6
B-The Price 7
C-The Market 10
D-The Competitors 19
4 Marketing Strategy 25
5 Financial Projections 26
6 Annexes
1- Projected Income Statement 28
2- Projected Cash Flow 29
3-Sources and Applications of Funds 30
1) THE COMPANY AND IT’S OBJECTIVES
A) THE COMPANY
The company Pescado 3 is a Canadian SME in the final preparation stage of market entrance. ...
The core business of Pescado- 3 will be manufacturing EPA/DHA concentrates from crude fish oil imported from Peru and the commercialization to the nutraceuticals industry.
Pescado 3 benefits from the Peruvian expertise in the fish oil business combined with a good network of the industry suppliers in Latin America and the potential client base within the North American market and overseas.
Pescado 3 will implement a plant with a capacity of 100 tons / year of concentrates. ...
Pescado 3 is funding $100,000 of the capital cost requirements and is seeking an amount of $900,000 to be funded by a Venture Capital company. ... 3 M Canadian in the first 5 years of operations. ...
3) ENVIRONMENTAL ANALYSIS
a) The Product
EPA and DHA- MARINE OMEGA-3 FATTY ACIDS are the most important omega-3 fatty acids. ... A recommended daily intake of polyunsaturated omega-3 fatty acids should be in the range of 0. ...
Name:
EPA: Eicosapentaenoic acid, Omega Fatty Acid, Omega 3 Fatty Acid.
DHA: Docosahexanoic acid, Omega Fatty Acid, Omega 3 Fatty Acid. ...
Doses greater than 3 grams daily might decrease blood coagulation and increase the risk of bleeding in those at risk. ...
Applications:
Health supplements are those containing:
18% EPA and 12% DHA
60% omega-3 concentrated by molecular distillation and encapsulated in soft gelatine
60% omega-3 on ethyl ester. ...
CLINICAL TESTS AND POTENCIAL
This point is to be developed in further detailed studies
b) THE PRICE
Pescado 3 will follow the average market price of concentrates cholesterol free, which is $35 Canadian per Kg. ... 3 million tons. ... Omega-3 oils are placed at around $ 3. ... Supplies for bulk cod oil, however, are believed to be tight, and many are said to be no longer offering the product. ... 4 million pounds compared to 3 million pounds in 2001, according to the US Census. ... 3 billion, followed by Europe (US$15 billion) and Asia (US$7. ... Canada represents 3% of the global market. See Figure 2 & 3 below for different perspective looks of global sales. ...
25% of the companies are located in Ontario, 22% in British Columbia, le Québec, 14% en Alberta, 6% en Nouvelle Écosse, 6% en Saskatchewan et 3% en Manitoba, New Brunswick and Newfoundland. ... S Nutritional Product Sales by Category
Source: Nutrition Business Journals Functional Foods Report 2002
According to 2001 statistics published by the NBJ (2002), the supplement market generated $17. ... NBJ uses a broad definition for functional foods, including “any product with added ingredients or fortification specifically for health or performance purposes”. ... 3% through 2004. ... See Table 3.
Table 3: Sales for Supplemental Oils- Mainstream and natural Stores (millions US$)
May-01 Sales Mainstream
May-00 Sales Change May-01 Sales Natural
May-01 Sales Change
50. ... 3% Through 2004
Source: Aarts, T. ... 3 billion in the US in 2001. ... Annual growth is projected at 2 to 3 % over the next five years with the market expected to reach $ 22 billion for 2005. ... Relative to Western demand and trends, this includes expanded use of natural and organic ingredients, healthy and functional ingredients, product-shelf-life extenders and quality enhancers for mainstream foods. ... Other key players include: ICI Specialty products (Quest and National Starch) from the United Kingdom ( 3 798 $MM in sales; additives only), Hercules from the US ( 742 $MM sales in functional products- additives only) , Degussa from Germany (996 $MM sales in health and nutrition additives only), DSM Life science from Netherlands (647 $MM sales in food specialities and bakery ingredients additives only), Lonza from Switzerland (598 $MM sales additives in organic fine & performance chemical additives only), Rhodia from France (405 $MM sales in food ingredient additives only), and Nikken Chemical, according to Leather head Food International. ... They can produce customized Omega-3 oils (any blend of DHA/EPA) up to 60% of concentration. They offer the following Omega-3 (EPA/DHA) products :
• 1812
• 3020 TG and EE
• 0550 EE
• 0545 TG
• 5005 EE
• 4505 TG
Market: Supplement market and functional foods. ... The are also a member of international working group for the development of international standards on omega-3 fatty acids. ...
Roche Vitamins (Switzerland)
Products:
• Ropufa 75 n-3 EE oil with 75% of total polyunsaturated fatty acids with minimum 42% EPA.
• Ropufa 30 n-3 EPA oil with 30% of total polyunsaturated fatty acids with minimum 15% EPA.
• Ropufa 30 n-3 INF oil with 30% of total polyunsaturated fatty acids with minimum 23% DHA.
• Ropufa 30 n-3 Food oil with 30% of total polyunsaturated fatty acids with minimum 12. ...
• Ropufa 10 n-3 INF Powder with minimum 7% DHA.
Approximate Word count = 4842
Approximate Pages = 19.4
(250 words per page double spaced)
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