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Land Rover Case Analysis using Marketing Mix
Corporation: - Land Rover has been a successful industry with an existence of 50 years internationally. It has a strong mission statement and/or slogan that defines and portrays the effectiveness, efficiency and durability of the Land Rover models. Land Rover has a legend having been used during 2nd World War by the British Armed Forces. As a Corporation, Land Rover has established dealerships, which are appointed by a Franchise operating committee.
Customer: - Land Rover is a dynamic corporation that has been able to meet the needs of middle and upper class customers. Through its buyout by BMW, the two have ensured that Land Rover products are distributed in the market within shortest time possible. Land Rover established new products like Discovery, Range Rover and Freelander to meet the needs of customers at different economic levels. ... Land Rover enjoys high levels of loyalty among its previous customers. ...
Competition: - Land Rover entered the motor vehicle market 50 years ago. ... Land Rover has been a 4 x 4 legend but had a limited market base. ... Vehicles like Toyota Rav4 and Suzuki Vitara were designed to target not only top class customers but also middle class customers unlike Land Rover products like Range Rover and Discovery, which are meant for the A+ customers.
Even though Land Rover has a wide range of products to choose from. ... 8i with direct injection petrol engine, 300Tdi turbo diesel engine using direct injection technology.
Approximate Word count = 1201
Approximate Pages = 4.8
(250 words per page double spaced)
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