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... 2). As the Napster 2. ... 98)
Despite this, we are going to analyze the world’s most recognized brand company in the online music, which is Napster. Napster being created by Shawn Fanning in January 1999, as the largest peer-to-peer file sharing website in the worldwide web. ... buy Napster and its patents for $5m (£3m), and creates a new Napster and make it legally to everyone. In October 2003, test launch of Napster 2.0 (new Napster) begins (Darren 2003) (Refer to Appendix 1).
2. ... 29) (Refer to Appendix 2).
2.1 Business Model of Napster 2.0
In October 29 2003, Napster 2. ... Based on the previous experiences, the new owner of Napster, Roxio, Inc., started the website with the Napster 2. ... (Napster.com 2003)
Basically, Napster allows everyone with a PC to freely sample the largest digital music library in the world with over 500,000 songs. “Attractive user interfaces of Napster are allowing people too quickly and easily search and purchase music, discover artists, burn CD’s and transfer music to portable devices for $0. ... Besides that, music fans do have chance to upgrade to Napster’s premium subscription service for $9.95 per month, which offers unlimited streaming and downloading, 40 commercial-free interactive radio stations and a collection of community features, that users have the ability to email songs to friends and share their play lists with other Napster users”. (Napster.com 2003)
Furthermore, “true to the Napster’s commitment of an open environment, any visitor to the service can – free-of-charge and with no obligation to download the new Napster 2.0 service, watch music videos on-demand, listen 30-second music clips, browse decades of Billboard charts, read Napster’s new online magazine, “Fuzz” and take full advantage of the most robust music recommendation engine ever created. Napster 2. ... (Napster.com 2003)
According to the above, we found that the first type of business model that Napster 2.0 applied is the subscription model, which means if we want to download song, we will need to sign up for the Napster Premium service, which is $9.95 per month, in order to have services that Napster provides. (Napster. ... (Napster.com 2003)
Roughly, we can recognize that there are advantages for the business model that Napster 2. ... Whereby, songs can also be transferred to any portable player that supports WMA files, but the Napster utility itself only transfers directly to the new Samsung Napster portable player. For other player, they’ll need to use Windows Media Player to transfer Napster-sourced documents. ... (Napster. ...
On the other hand, there’s no perfect business model, each of the business model do will consist some weaknesses, so as Napster 2. ... There are 5 types of drawbacks for Napster 2. ...
As the result, subscription model is the quite suitable business model for the Napster 2. ... 1 Security Risks of Napster 2.0
As previous, we did state that Napster 2. ... in October 29, 2003, where it’s just 2 months ago. As reading through the two documents that Napster posted, which are “Term and Condition” and “Privacy Policy” I found that Napster 2. ... Therefore, as what the “Privacy Policy” stated that Napster 2. ... (Napster. ... 2 Integrity Risks
Integrity risk, which means that data transmitted electronically cannot be altered, defaced or lost during transmission. For the Napster 2. ... (Napster. ... For the Napster 2. ... (Napster. ... 2 Measurement for Napster 2.0 Security Risks
Based on the above security risks that Napster 2. ... 2.1 Secrecy Risks
For all those Napster 2. ... 2.2 Integrity Risks
For this risk, Napster 2. ... 2.3 Necessity Risks
Lastly, Napster 2. ... 0 Popularity of Napster
Napster was a music and file sharing service created by Shawn Fanning that made a major impact on the Internet scene during the year 2000. ... The service was named “Napster” after Fanning’s nickname.
Approximate Word count = 3241
Approximate Pages = 13
(250 words per page double spaced)
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