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“Think of a recent good you purchased. How were your economic utilities enhanced by the “4-P’s” of marketing?” I would love to tell you my recent shopping story. I would say it was truly small delightful experience. One day on my way to school in a Bart, I found a big advertisement board posted on the wall of the train, saying, “Your office desk has 9 times more germs than those in the toilet seat” I said “What?” Even before my shock was calming down, I noticed small little blue bottle next to this bacteria-awareness statement, named ‘PURELL’. As a person who used to work in pharmaceutical industry and also a curious foreigner who just arrived to the US, this kind of new product that has never been introduced in my own country instantly draws my attention.
Approximate Word count = 472 Approximate Pages = 1.9 (250 words per page double spaced)
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