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The marketing tactics by Budweiser Company are very questionable. Budweiser is still secretly promoting relationship marketing with kids. Budweiser got in trouble in recent years having to pull the Spuds McKenzie commercial off television because kids were wearing the “Spuds” shirt. Today, a person can walk down a school hallway and hear kids screaming “whaazzz up.” The fact is, kids respond to stimuli on television and these commercials need to be banned from TV to prevent future underage drinking. An online article headline“…evidence into link between the promotion of foods and children eating behavior” stated “there is a lot of TV advertising to children.” This advertising can have a long-term effect on preferences, purchase behavior, and consumption. Kids see these promotional efforts through many sources. Popular culture is playing a big part. Today you can see the name Budweiser everywhere. The company is portraying the beer as an interdependence product (as if its part of our daily routine). Its clearly Budweiser’s marketing department’s fault. They are the ones shaping the “want” of the product.
Approximate Word count = 686
Approximate Pages = 2.7
(250 words per page double spaced)
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