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Nantucket Nectars was founded by Tom First and Tom Scott, who were friends from Brown University. ... They serviced boats in Nantucket Harbor, giving them gasoline, running errands, and selling drinks. ... Thus, Nantucket Nectars was born. ... Nantucket Nectars soon piggybacked onto Arizona Ice Tea in order to get its product out into the market and speed up growth. ... Finally, Scott and First were worried about what would happen to the 100 employees at Nantucket Nectars, the culture of the firm (casual and fun), and the fact that they both still wanted to run the company. ... If it bought Nantucket Nectars, an obvious benefit would be its power in the beverage industry, as it could distribute Nantucket Nectars everywhere. ... However, Coca Cola will likely be hesitant to spend a great deal of money on Nantucket Nectars after their previous failure with Frutopia. ... Nantucket Nectars could continue to operate as it had throughout its history, as Ocean Spray was similarly private. ... Ocean Spray was also certainly large enough to handle distribution of Nantucket Nectars. ... ”
Finally, a huge advantage in selling to Ocean Spray is that Nantucket Nectars can continue their philosophy of all-natural ingredients while greatly facilitating their raw material procurement.
Approximate Word count = 939
Approximate Pages = 3.8
(250 words per page double spaced)
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