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I sat down to read an excerpt from Malcom Gladwell’s book The Tipping Point entitled “The Power of Context: Bernie Goetz and the Rise and Fall of New York City Crime”. ... Gladwell begins by describing Bernie Goetz and the murders he committed on a New York Subway on December 22, 1984. ... Goetz, Gladwell gives an overview of the problems New York City was facing with crime, specifically the transit authority and their problems. Gladwell sets up section three by discussing how “from a high in 1990, the crime rate went into precipitous decline.” (288)
Upon the completion of setting up the crime problem in New York, Gladwell introduces the theory of James Wilson and Gorge Kelling known as “Broken Windows. ... (292-293)
Once Gladwell summarized Goetz and adequately described “Broken Windows” he moved on to situations in which context influenced the various situations. ... ” and how a charismatic person tends to influence those around him/her “with the briefest exposure…” (294)
Gladwell continues by discussing a study conducted in the 1970’s by Philip Zombardo where several men were placed in a mock-prison scenario, some as guards and some as prisoners, and how all the men reacted to the situation. ...
First of all, I was specifically intrigued by Gladwell’s discussion of subliminal or inconsequential personal influences. It is true that Gladwell does not deeply discuss the subliminal messages of the public relations industry. ... Gladwell says “in some unconscious way, Jennings was able to signal his affection for Republican candidates.
Approximate Word count = 1228
Approximate Pages = 4.9
(250 words per page double spaced)
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