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Business Profile
As one of the three largest carriers in China reaching 94 destinations worldwide, China Eastern Airlines (CEA) has been progressively transformed from a local airline into an international company, operating a wide variety of travel-related businesses ranging from commercial air transportation, general aviation, aircraft catering, cargo services and equipment manufacturing to hospitality and tourism. Based in Shanghai, China, the airline operates 2,200 scheduled flights per week with 188 routes including 149 domestic and 39 international routes covering Asia, Europe, America and Australia. ... In mid 2001, the airline made a record high IT investment of 100 million RMB to automate its operation and management system, including developing e-business platforms and revamping its Web site. Today, in my opinion, the airline operates a robust, interactive e-business platform that facilitates seamless, effective communications between its customers, employees, partners and suppliers. This e-business initiative not only reinforces CEA・s leadership position in China・s aviation industry, but also forms a strong foundation for the airline to successfully drive its e-business initiatives across its worldwide presence. ... In recognition of the growing value of online services, the airline has been aggressively rolling out various e-business initiatives since then. ... The airline・s goal was to build a powerful e-business platform that improves its business efficiencies on one hand, and enables it to offer world-class services to its customers on the other. ... Apart from providing personalized content to users, CEA customers can obtain the airline・s latest news from the Web site, as well as conduct online activities spanning online ticket reservation, online payment, cargo tracking services, online registration for ：Golden Swallow Club； frequent flyer program to view mileage balances and more.
Approximate Word count = 1339
Approximate Pages = 5.4
(250 words per page double spaced)
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