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Hal Riney, is one of the world most respected advertising leaders, stated “magic of traditional advertising is no longer magic”. The economy is in a slump, many internet companies are going under, and it is difficult for us to look at take risks with online advertising. The most powerful means of advertising is still television, although with all the world events and trauma, many are staying up to the minute online. ... The internet has become a huge source of information and television has lost some of its magic, but television is still standing as the leader for advertising. Many companies pulled back on online advertising when the economy began to fall. ... The point that needs to be stressed to companies and advertising agencies is when a commercial comes on TV 40% of people leave the room, when you are online, you don’t leave the area, you stay more on task. The cost of online advertising is amazingly cheaper then television or even magazines, so why isn’t everyone using it, good question. Online advertising has the ability to target a certain audience and combine brand awareness. ... com and several other popular sites, the outcome was the average year-to-date advertising revenue increased by 33%. Analysts are predicting online advertising will triple in the next three years; even traditional companies are beginning to spend more online and have found it to be more profitable. The online advertising world is growing much faster than any traditional advertising Medias.
Approximate Word count = 1222
Approximate Pages = 4.9
(250 words per page double spaced)
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