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For products and services to be successfully recognised, there must be a form of good advertising behind it. Advertising is the cornerstone of most successful goods and services in their specific market place. ... In an advertisement taken from the December/January ’97 issue of Australia Vogue Entertaining, shows both good advertising and a connection the product and the desired demographic.
This pyramid is somewhat of a prioritised checklist for good advertising. ... The print advertisement that precedes this page, contains all of these elements and therefore constitutes good advertising. ... Finally comes action, all the previous elements combined as well as a powerful image in the advertisement itself, formulates a good campaign and subsequently purchase of the product. It is apparent that JAG’s advertising does work, as the company is one of the leading watch designers in the world. ... Research conducted by the University of California in Los Angeles (UCLA) said that Vogue magazines; “all directly target the young woman with a good education, a lot of economic potential, an acute cultural awareness and a healthy concern for the way she looks, acts and smells. ... Contemporary Advertising. ...
Young to younger middle-aged is classified in Arens’s Contemporary Advertising as those aged between 20 and 34 (young adults) and 35 and 49 (younger middle-aged adults). ...
It is important in good advertising that a product or service’s category is evident, as it is in JAG’s advertisement in the December/January ’97 issue of Australia Vogue Entertaining. ... Contemporary Advertising. ... In terms of JAG timewear; By market it is classified as a consumer good in that it is something used in daily life.
Approximate Word count = 1295
Approximate Pages = 5.2
(250 words per page double spaced)
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