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... These orders kept the factory busy day and night, building
the Companys reputation as soldiers returned home with their P&G products. ...
1887
To address the storm of local and national labor unrest, P&G instituted a pioneering profit-sharing program for factory workers. ...
1890
By 1890, P&G was selling more than 30 different types of soap
1896
P&Gs first color print advertisement--an ad for Ivory--appeared in Cosmopolitan magazine picturing this "Ivory Lady."
1904
In order to meet the demands of growing national markets, P&G began building outside of Cincinnati for the first time. ...
1911
P&G introduced Crisco
1919-1920
Seasonal purchases of P&G products by wholesalers led to uneven production needs and layoffs at Ivorydale. In response, P&G announced a plan to sell directly to retailers and hired 450 salesmen. ...
1923
Crisco sponsored cooking shows on network radio, placing P&G among the mediums advertising innovators. ...
1926
In response to the growing popularity of perfumed beauty soaps, P&G introduced Camay.
1930
P&G established the first overseas subsidiary with the purchase of Thomas Hedley & Sons Co. ...
1931
P&Gs brand management system began to take shape in the late 1920s. ...
1933
"Ma Perkins," a radio serial program sponsored by P&Gs Oxydol soap powder, aired nationally. Its popularity led P&G brands to sponsor numerous new "soap operas." Faithful listeners became faithful buyers of P&G brands at the grocery. ...
1937
P&G celebrated its 100th anniversary. ... , P&G aired its first TV commercial (for Ivory soap) during the first televised major league baseball game. ...
· P&G White Naphta - This was a high grade laundry soap which became thelargest selling soap in the world in the late 1920s. ... The reformulated product was marketed under thename P AND G White Soap. ... P&Gs health and personal care business
grew with the introduction of Prell shampoo in 1946. ... McElroy assumed leadership of P&G. P&G began operating in Mexico--its first subsidiary in Latin America. P&G established an Overseas Division to manage the Companys growing international business. ... P&G announced plans to form individual operating divisions to better manage its growing lines of products. ...
1956
The new General Offices building opens, signifying P&Gs
continuing commitment to downtown Cincinnati.
1957
P&G entered the consumer paper products business with the acquisition of Charmin Paper Mills, a regional manufacturer of toilet tissue, towels and napkins. ... "
P&G GmbH opened its first office in Frankfurt, Germany, with 15 employees. ...
1963
P&G entered the coffee business with the acquisition of Folgers Coffee 1973
The Company began manufacturing and selling P&G products in Japan through the acquisition of the Nippon Sunhome Company. ...
1981
John G. ...
1982
P&G increased its prescription and over-the-counter health care business with the acquisition of Norwich Eaton Pharmaceuticals. ...
P&G opened the General Offices Tower building, the expansion of Procter & Gambles world headquarters in Cincinnati, Ohio. ...
1987
P&G celebrated its 150th anniversary. ... P&G announced several major organizational changes with restructuring to category management and a product supply system that integrated purchasing, manufacturing, engineering and distribution. ...
Most of the laundry detergent brands were reformulated to
incorporate P&Gs compact technology. ...
P&G opened its first operation in Eastern Europe with the acquisition of Rakona in Czechoslovakia. ...
1992
P&G received the World Environment Center Gold Medal for International Corporate Environmental Achievement. ... As a result, P&G was able to get its best ideas to market faster and more cost efficiently than ever before, providing consumers with better value. ...
1994
P&G entered the European tissue and towel market with the acquisition of the German based company, VP Schickedanz.
P&G added Giorgio Beverly Hills The United States Department of Labor presented P&G the Opportunity 2000 Award, which is given annually to one company committed to instituting equal employment opportunities and creating a diverse work force. P&G was recognized for its multifaceted, comprehensive affirmative action and executive development programs.
Approximate Word count = 3525
Approximate Pages = 14.1
(250 words per page double spaced)
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