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Case Analysis of
Perdue Farms, Inc
Responding to 21st Century Challenges
“Executives at Perdue Farms saw the future as holding many opportunities for the company. ... Perdue Farms, Inc. ... ” This statement very succinctly sums up how Perdue Farms Inc. ... (as Frank Perdue calls it)”
Perdue Farms, Inc. ... Competitors like Hormel, Tyson Foods, Murphy-Brown, and many others have taken many of their cues from Perdue. ... Current Business Strategy
Perdue Farm’s Inc. ... Perdue was built upon a foundation of quality. ... The focus of Perdue is to “enhance the quality of life with great food and agricultural products. ... Contribution to quality is a responsibility shared by everyone in the Perdue organization. ... These values are defined in the Perdue Farm’s Quality Policy: Mission, Values, and Vision, 2000. ... Existing Strategy Implementation Issues
From the very beginning of Perdue Farms, a trend developed when it came to strategy. In order to achieve these goals set forth by its management, Perdue has had to adapt and change its strategy with the times and need of its customers. ... Going from a small business to a global competitor required Perdue Farms to explore almost every way in which to gain a competitive advantage. ... Problems Confronting Management
The main problem confronting Perdue Farms Management now is how to incorporate new ventures and new ideas in to its old belief system on quality. ... As the US market has opened Perdue has had to compete with not US competitors, but also global ones. ... Results of Existing Strategy
The blueprint of Perdue’s existing strategy lies within its past. In order to see the results of Perdue’s many strategies one much first see when, why, and how they came about. A lengthy look at Perdue’s past is needed to understand where they are today.
Arthur Perdue, a railroad express worker, bought 23 layer hens in 1920 and started supplying the New York City market with eggs from a henhouse in this familys backyard in Salisbury, Maryland. Little did the Perdue family realize, but this decision would change their lives forever. ...
Before we go any further, one can see there is already a trend developing in the way Perdue does business. Perdue thrives on the expansion aspect of business. ... This complementary item could have been a problem for Perdue if the suppliers had control over the output. If Perdue couldnt afford to buy the good feed then the chickens would be less then par and if he didnt feed them at all, they would die. ... Perdue held a strong position in the industry. ...
To differentiate their products, the Perdue name was applied to packages on retail meat counters in 1968. The 70s became the era of breeding research and development for the Perdue’s. ... As Perdue Farms expanded geographically into new eastern markets such as Philadelphia, Boston, and Baltimore, it acquired the broiler facilities of other processors. In 1983, James Perdue, Franks son, joined the ranks of Perdue Farms as a management trainee. In 1984 Perdue added processors in Virginia and Indiana and introduced turkey products. ... When North Carolina fined Perdue for unsafe working conditions in 1989, the company increased its emphasis on safety. ... Perdue launched its Cafe Perdue entree meal kits in 1997. ... Also in 2002 Perdue announced it would be shutting down a deboning plant purchased on threes years previous, and put its money-losing Italian entree De Luca business, acquired in 1998, up for sale.
Every step in the Perdue legacy has been thought out, weighed, and calculated. ... As I said before, in order to understand what problems face Perdue Farms today and fix them, one must look in its past. I have chosen to retell the integral points in the Perdue’s history, in order to show the use of many different and unique business strategies. ... Perdue expanded business to fit its needs. ... Once Perdue realized the untapped market in the East, it jumped at the chance to expand. In this expansion, Perdue also found a market for chicken parts that werent popular in the United States. ... As Perdue became more involved with every aspect and process in their industry, they gained more control. ... Time-Quality-Management is integral in Perdue’s operations. Full vertical integration enabled Perdue to minimize waste and maintain tight efficiency. ...
The idea of minimizing waste became very important to Perdue. Perdue tried to be proactive in managing environmental issues. In April 1993, the company created an Environmental Steering Committee whose mission was "to provide all Perdue Farms work sites with vision, direction, and leadership so they can be good corporate citizens from an environmental prospective today and in the future. ... When North Carolina cited Perdue for unacceptable level of repetitive stress injuries, they were quick to respond. This citation sparked a major research program in which Perdue farms worked with Health and Hygiene Inc. ... Perdue instituted an impressive wellness program, which included clinics at ten plants, staffed by professionals that would care for worker and their dependents. ... As another differentiation strategy Perdue wanted to offer customer service like no other.
Approximate Word count = 4181
Approximate Pages = 16.7
(250 words per page double spaced)
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