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Saturn was General Motors (GM) response to Japanese companies dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. ... I believe the executive committee of GM would approve expansion as the Saturn team showed that it had achieved a sustainable position. Following are some possible directions and Saturn’s current sustainable competitive advantages which demonstrated that their market position could support the expansion:
• Continuous improvement in design by introducing new platforms every 4-5 years and making incremental changes between product cycles. ...
• Operate in a manner that promotes renewal and growth of the company and provides a competitive return for Saturn investors’ investment and involvement in the business.
• Let retailers and suppliers feel ownership in Saturn’s mission and philosophy as their own to meet their needs.
In order to compete with their foreign competitors, Saturn needs to develop a goal that could introduce a new product or set of features every year to bring buyers into the showrooms and to maintain the level of quality that customers expected. ... This could be a big problem for Saturn, as Ron Rogers, vice president of engineering, explained that changing the platform would be risky because Saturn had only one factory.
The company would have to build inventory for dealers in anticipation of a shutdown for retooling.
Approximate Word count = 1136
Approximate Pages = 4.5
(250 words per page double spaced)
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