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The Media's Medicine

Medicine for the Media The media hear it too often: “Bias this. Bias that.” And until recently, it has all been the speculative complaints and unsubstantiated criticism of ultra conservatives. Bernard Goldberg, in his 2002 book, Bias, provides readers with an insider’s look into how the media really distort the news. When it comes to arrogance, power, and lack of accountability, journalists are probably the only people on the planet who make lawyers look good. -Steven Brill- (quoted by Goldberg) As a veteran reporter of 28 years for CBS news, Goldberg has been under the pressure of deadlines. He has seen violence and bloodshed. But, as if he were an outsider examining his line of work, Goldberg also developed an awareness of what he labels a “liberal bias” in the media. Where does a liberal bias originate from and how does it come out in the news? Additionally, and perhaps more importantly, is the question: why is it important to acknowledge such a bias? What does bias really mean? Goldberg, throughout the book, shows that bias is a not-always-obvious angle in opinion based on pre-existing factors that have an influence in decision-making. “No, we don’t sit around in dark corners and plan strategies on how we’re going to slant the news.


Approximate Word count = 779
Approximate Pages = 3.1
(250 words per page double spaced)
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