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An open letter to “web designers”:
You know who you are. You are a Photoshop expert, you can put together Flash ActionScript in your sleep, you can whip up HTML and ASP code into a web site as quick as frying an egg. After years of experimenting and working with Macromedia and Adobe’s design tools there is nothing you can make jump, hop, or pop on the web. You are a “web designer”!
OK, great, now what’s next…will it be XML, SVG…What will you be able to produce to be able to design the next great web site? ... But this drive forward in web design that seems to be popular among web designers has created a serious problem that few people are aware of. In the desire to create better looking design for web site we have forgotten one of the important players in the web game. ... The person that actually goes to your web site, and this is important, uses your web site to look for information. Notice we did not say, view your web site. In case you forgot, let’s review why people use the web in the first place. ... Simply put, most people go on to the web to get access to some piece of information or another. However much looking at images, still and moving, is an important part of the web experience, the web browser being part of a Graphic User Interface, GUI, (more on interfaces later) information is the raw material that the web user is after.
So if people are going on to the web, using web sites to get information, where does your large image map JPGs or your cool multimedia Flash animation fit into the web experience? In other words, how much do the purely visual elements of web design, the graphic design part, affect the user when they interact with your web site?
Approximate Word count = 1555
Approximate Pages = 6.2
(250 words per page double spaced)
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