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	Beer Chang
	... New drinks and increased advertising boost growth Beer posted the strongest growth in 2002 as increased competition between Thailand’s leading brewers led to price promotions and more visible advertising in both on- and off-trade outlets. Beer Thai (1991) Co Ltd promoted its leading Chang brand alongside sponsorship of the 2002 football World Cup. ... Sang Som Co Ltd retained its crown easily, dominating sales of spirits and also beer through its subsidiary, Beer Thai (1991) Co Ltd. ... Other big players include Boon Rawd Brewery Co Ltd in the beer sector and United Winery & Distillery Co Ltd in spirits, but these two competitors remain a huge distance behind Sang Som. Approximate Word count = 395 Approximate Pages = 1.6 (250 words per page double spaced)

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