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Information pack - company overview
easyJet is Europes leading low-cost airline. ... The phenomenal growth of easyJet was boosted by its merger with Go-fly in August 2002, making the combined company Europes Number 1 low cost airline. ... There are no "cross-shareholdings" between easyJet and these other easyGroup companies. easyJet operates independently from the other companies, although some "cross-marketing" agreements do exist. ... In an industry where corporate HQs are generally considered to be the ultimate status symbol, it is the very embodiment of the easyJet low-cost ethos.
the concept
easyJet keeps costs low by eliminating the unnecessary costs and frills which characterise traditional airlines. This is done in a number of ways:
Use of the Internet to reduce distribution costs easyJet was one of the first airlines to embrace the opportunity of the Internet when it sold its first seat online in April 1998. Now approximately 90% of all seats are sold over the Internet, making easyJet one of Europes biggest Internet retailers. ... It is also an important differentiator between easyJet and other airlines and a potent reflection of our low-cost approach. ...
Efficient use of airports easyJet flies to main destination airports throughout Europe, but gains efficiencies through rapid turnaorund times, and progressive landing charges agreements with the airports. By reducing turnarounds to 30 minutes and below, easyJet can achieve extra rotations on the high-frequency routes, thereby maximising utilisation rates of its aircraft.
Paperless operations Since its launch easyJet has simplified its working practices by embracing the concept of the paperless office. ...
the operation
easyJet currently has operating bases throughout the UK and mainland Europe. ...
easyJet, combined with Go, employs 2,870 people, currently has 45 Boeing 737-300 aircraft and 19 Boeing Next Generation 737-700s, with an additional 24 Boeing 737-300 aircraft in the Go fleet (October 2002).
the culture
easyJet favours an informal company culture with a very flat management structure, which eliminates unnecessary and wasteful layers of management. ... Remote working and hot-desking have been characteristics of easyJet since the beginning. ... 76% of which is easyJet) market share, this is likely to far exceed the previous forecast.
Information pack - company details
The easyJet management offices are based at London Luton Airport.
easyJet Airline Company Limited
easyLand
London Luton Airport
Bedfordshire LU2 9LS
UK
Tel: 0870 6 000 000
Fax: 01582 44 33 55
Vat No.: 745 360 825
Information pack - passenger statistics
As the growing passenger figures detailed below indicate, since its advent in 1995 easyJet has made air travel an affordable option for many more people by offering a reliable, quality service at great value fares.
full year annual total (000)
1995 30
1996 420
1997 1,140
1998 1,880
1999 3,670
2000 5,996
2001 7,664
2002 11,400
easyJet publishes monthly information relating to passengers numbers and load-factors on the fifth working day of each month. ... 6
Information pack - employees
As at December 2002, easyJet employed the following staff:
function staff numbers
call centre 377
airport operations 470
pilots and cabin crew 2053
management and admin 415
total 3,315
information pack - aircraft and fleet information
The combined Go and easyJet fleet currently consists of 67 Boeing 737 series aircraft (March 2003).
However, in October 2002, easyJet announced its intention to appoint Airbus as its preferred aircraft supplier, subject to shareholder approval. As part of this deal, easyJet will place a firm order for 120 Airbus A319 aircraft for delivery from September 2003 over five years, with price protection on a further 120 Airbus A319 aircraft until 2012. ... Eventually both the Airbus A319s and Boeing 737-700s will be interchangeable on all easyJet routes maintaining the "any aircraft, any route" aspect of the easyJet business model.
Over the last few years, easyJet has been a major player in the successful introducion of low-cost air travel throughout Europe. Up until now, one of the cornerstones of the low-cost model has been operating a single aircraft type fleet - in the case of easyJet, Boeing 737 series - because uniformity means efficiencies in training, maintenance and operating costs.
So, has easyJet lost its marbles? ... There are some differences, but the most important thing for easyJet was the price. ...
information pack - the easyJet fare structure
how easyJet fares work
easyJet operates a very simple fare structure. ...
easyJet is committed to offering the lowest fare amongst all our competitors for any given flight.
How we do it
easyJet offers a simple, no frills service at rock bottom fares. Fares can be offered at such good value due to the following main reasons:
easyJet IS A TICKETLESS AIRLINE. ... This is less hassle for the customer, who doesnt have to worry about collecting tickets before travelling, and is cost-effective for easyJet. ... easyJet flies to main destination airports throughout Europe, but gains efficiencies through rapid turnaorund times, and progressive landing charges agreements with the airports. By reducing turnarounds to 30 minutes and below, easyJet can achieve extra rotations on the high-frequency routes, thereby maximising utilisation rates of its aircraft. ... so easyJet doesnt offer one. ... easyJet passengers are given the choice as to whether they wish to buy themselves drinks or snacks from the in-flight easyKiosk. ...
information pack - the Internet
The Internet plays a vital part in the easyJet business plan, and is critical to its ongoing success. ... Because the Internet provides the most cost-effective distribution channel, easyJet has aggressively pursued its strategy of encouraging passengers to book their seats online.
Here are some examples of the ways in which easyJet incentivises people to book via the Internet:
Passengers booking online receive a discount of £5. ... easyJet first pioneered the concept of offering a discount to Internet customers, an initiative that has been widely copied by competitors.
Any easyJet promotions are exclusive to the Internet, so that customers must get online if they wish to take advantage of discounted fares. ...
Since easyJet started selling seats via the Internet in April 1998, the airline has enjoyed dramatic growth in its online sales. ... Five months later in March 2000, easyJet reached two million seats, and it only took another three months after that to reach the three million seat mark, indicating a huge acceleration in the growth of online sales. easyJet has now sold many millions of seats online. ... easyJet now sells around 90% of its seats online every week which is a higher percentage than any other airline, reinforcing its position as the "webs favourite airline".
In March 2002, easyJet was awarded the prestigious "Best Online Retailer" accolade at the annual Revolution New Media Awards.
information pack - easyJet self-handling activities
When the airline first started operations in 1995, it contracted out a number of services, such as passenger and aircraft handling, to third-party companies. ...
At the start of the summer flying programme in March 2000, easyJet Services began passenger handling - check-in, boarding, flight dispatch etc - for easyJet at Luton Airport.
A few weeks later, in May 2000, easyJet Ramp began baggage and ramp operations, once again at Luton. ...
information pack - route information and launch dates
easyJet offers a total of 109 routes between 38 popular business and leisure airports. ...
route launch dates
10 November 1995 London Luton-Glasgow
15 November 1995 London Luton-Edinburgh
26 January 1996 London Luton-Aberdeen
24 April 1996 London Luton-Amsterdam
5 June 1996 London Luton-Nice
12 June 1996 London Luton-Barcelona
29 November 1996 London Luton-Inverness
27 October 1997 Liverpool-Amsterdam
1 November 1997 Liverpool-Nice
5 December 1997 London Luton-Majorca (Palma)
18 December 1997 London Luton-Geneva
1 July 1998 London Luton-Athens
10 September 1998 London Luton-Madrid
18 September 1998 London Luton-Belfast
1 November 1998 London Luton-Zurich
10 January 1999 Liverpool to Barcelona and Geneva
15 July 1999 Liverpool to Belfast and Malaga
28 July 1999 Geneva to Barcelona, Amsterdam, and Nice
6 September 1999 Liverpool-Madrid
1 October 1999 London Luton to Liverpool and Malaga
16 December 1999 Geneva-London Gatwick
17 December 1999 Geneva-London Stansted
26 March 2000 Liverpool-Majorca (Palma)
5 January 2001 Amsterdam to Edinburgh, Nice, and Belfast
5 April 2001 Amsterdam to London Gatwick
19 July 2001 London Gatwick to Nice
20 August 2001 Amsterdam to Barcelona
21 August 2001 Belfast to Glasgow
21 August 2001 Amsterdam to Glasgow
3 September 2001 Belfast to Edinburgh
1 February 2002 London Gatwick to Barcelona
12 February 2002 London Gatwick to Edinburgh
13 February 2002 London Gatwick to Zurich
14 February 2002 London Gatwick to Malaga and Majorca (Palma)
2 May 2002 Paris CDG to Liverpool
10 May 2002 Paris Orly to Geneva
12 June 2002 Paris CDG to London Luton
18 June 2002 Paris CDG to Nice
1 July 2002 London Gatwick to Athens
4 September 2002 London Gatwick to Alicante
4 September 2002 London Gatwick to Madrid
27 October 2002 East Midlands to Geneva
7 January 2003 Liverpool to Alicante
3 February 2003 London Gatwick to Belfast and Inverness
30 March 2003 Newcastle to Alicante, Barcelona and Belfast
30 March 2003 London Luton to Alicante
15 April 2003 London Luton to Faro
1 May 2003 London Gatwick to Milan Linate
3 June 2003 Paris Orly to Nice
1 July 2003 Paris Orly to Toulouse
15 July 2003 Paris Orly to Barcelona, Marseilles and Milan Linate
1 August 2003 Newcastle to Bristol, Paris (CDG) and Prague
26 October 2003 London Stansted to Amsterdam
26 October 2003 London Gatwick to Bilboa, Marseilles and Toulouse
Information pack - development of easyJet
easyJet owes its existence to the development of open skies in Europe.
Approximate Word count = 7936
Approximate Pages = 31.7
(250 words per page double spaced)
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