The sun Also rises. By ernest Hemingway
Internet Marketing: Potbellys Bar Potbelly’s Doing business online is becoming a standard business tool for all areas of commerce. ... Electronic marketing is a new and expanding medium that allows companies to promote, advertise, create new markets and customers for themselves online. ... Our group decided that by creating a website that emphasizes community, web-branding, business to consumer, and design elements, Potbelly’s can expand into a new area of business. ... Band Links To expand on the topic of the bands within a community, a link to band sites will help customers get a better feel for the groups performing at Potbellys. ... We hope by doing this they will place our web address on their site, but this will be talked about further in the section titled Web Branding. ... This is really doing the customer a favor because they do not have to go through many steps or web pages in order to hear the music. ... Web Cam Along with the pictures some live footage will be available to watch from your very own personal computer. With a web cam, this fun atmosphere can be brought into your own home. ... For instance, if I wanted to only get mail regarding the band “Big Sky” and the drink specials, I would simply check those two off when entering the data on our web page. ... This will in a way apply word of mouth advertising over the internet and create a higher volume of customers. Web Branding There is such an abundance of websites on the web that companies, businesses, and products have to do something to make their site stand out in the eyes of the consumers, as well as keep their image. This concept is known as web branding. Web branding can be very effective but can also become very costly. When launching a new web site it is important that name recognition is created and awareness with the customer base is established. ... By registering with search engines like Yahoo, Google, and AskJeeves, Potbelly’s could draw hits to their site when Internet surfers search for links to Tallahassee nightlife, live bands, or maybe even college bars. Links From Other College Sites Another way to attract more visitors to the site is to establish links with other college-oriented sites. Since Potbelly’s targets and caters mainly to the college aged crowd, having links on sites geared towards students could prove to be very beneficial. ... Links From Band Sites Potbelly’s could establish a greater customer base by having links to their site from the sites of the bands that are frequent performers there. ... Banner Ads Banner ads are also an effective form of web branding. ... They could however, provide links to other sites that sell merchandise that is directly correlated with their business. For example they could have banner ads depicting the bands that play there with links to their fan club sites to buy the official merchandise for the band. They could also try and coincide with the major alcohol distributors to provide links to their merchandise sites. ... Most Internet users now go to the Web with a purpose. ... Also, these pictures create a sense of loyalty, while web visitors can show their friends where they were when the met someone. ... Basic marketing shows that when reduced priced products are offered, the demand and therefore volumes of sales increase.