|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
a) What are the pros and cons of Mall Of America in comparison with a traditional regional shopping center?
b) Would you want to locate a store in Mall of America? ... checklist for Mall of America to evaluate potential retailer tenants.
d) Comment on Mall of Americas promotional program
e) What lease terms shd MOA set for tenants? ...
Cons
• Expensive leases
• Excessive mall management interference in the retailer operations
• Failure of common promotion efforts.
• Risk of a shop getting unnoticed
Survival of an unknown brand amongst heavy brands difficult
Location of a store in Mall of America
• Mall of America is the nations largest and most exciting indoor shopping and entertainment center.
Approximate Word count = 513
Approximate Pages = 2.1
(250 words per page double spaced)
|
|
|
|
|
|