tesco's
The Tesco Strategy The Tesco strategy is for long-term growth, and focuses on four elements: Core UK business The UK business remains our core market. Our focused strategy of providing exceptional value and choice for customers ensures that we continue to grow market share. We have four store types: Extra our hypermarket destination shopping offer; Superstores; Metro our town centre and city centre stores; and Express our convenience offer. Non-food business We now have a 5% market share. Our goal is to be as strong in non-food as in food. Our non-food offer encompasses electrical, home entertainment, clothing, homeshop, cookshop and, in our largest stores, white goods. Retailing services As customers' shopping habits change, we change and respond by providing new products and services. Our e-commerce business has grown rapidly. We are the worlds largest grocery e-tailer and operate our system in the international markets. Both tesco.com and Tesco Personal Finance demonstrate our ability to extend the Tesco brand. We have also moved into Telecoms, launching a fixed line phone service and a directory enquiry service. International Tesco has successfully opened up new growth markets in Central Europe and Asia. The proportion of total Group space outside of the UK was 47% at the half year 2003/2004. We now operate in Hungary, Poland, the Czech Republic, the Slovak Republic, Thailand, South Korea, Taiwan, Malaysia and the Republic of Ireland. In 2003/2004 we acquired the C Two-Network, a price leading retailer in Japan.