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1. Introduction and Motivation The real estate industry has recently been experiencing an increase in business activity, which can largely be attributed to the booming Sydney property market. The creation of this property obsession can be seen in the numerous property newspaper supplements and housing market reports. The way that real estate agents advertise and sell properties is not as efficient as one may be led to believe. For instance, the time it takes to advertise a property for sale is variable for each property, for example 89% of our survey respondents said that their properties took on average 3-8 weeks to sell. This contributes to the delay that an individual selling their house experiences in receiving the money from the sale. It also contributes to the delay that agents experience in receiving their commission. Currently, the advertising techniques that real estate agents employ are both time-consuming and expensive. They include newspaper lift outs and colour supplements (e.g. Domain®), specialised property magazines and advertisements (e.g. Space), brochures, web sites, window displays, direct marketing and in-house listings. These techniques are mass marketing practices that do not incorporate forms of customisation. Short Message Service (SMS) messaging is a form of digital communication that has been subject to large-scale growth over the past three years. In early 2001, for instance, both Telstra and Optus reported a 100% increase in the use of SMS on the previous year.
Approximate Word count = 908
Approximate Pages = 3.6
(250 words per page double spaced)
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