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Playboy Enterprises
Publishing Division’s Expansion into Thailand
Economic Analysis
I. ... This will give Playboy Enterprises a basis for evaluating Thailand’s current economic standards as well as help make educated forecasts of their success in this country.
This is an overview of establishing a business in Thailand.
As in most countries, there are three kinds of business organizations in Thailand: Sole proprietorships, partnerships, and limited companies. ...
Thailand recognizes three kinds of intellectual property rights: patents, trademarks, and copyrights. ... Population
Thailand has a current population 61,797,751 people. ... Males of this group represent Playboy’s target market.
Thailand is divided into four natural regions. ...
Central Thailand, the basin of the Chao Phraya River, is a lush, fertile valley. ... " Bangkok, the capital of Thailand, is located in this region. ... Thailand entered a recovery stage in 1999, expanding 4. ...
In 2000,Thailand had a purchasing power parity of $413 billion. ... Surface transportation
Thailand also boasts an ever-improving infrastructure that includes well-planned railway systems and waterway transportation. ... Communications systems
Thailand’s communication systems consist of landlines as well as airwaves. ... Thailand television is broadcasted from 5 stations with 131 repeaters throughout the nation. ... Labor force
Thailand’s labor force size consists of more than half the population with 32. ... Principal industries
Thailand’s main source of GDP comes from the industrial and service sectors. ... Thailand’s market for recreational material is fast growing. ... Export trends
Thailand’s exports in dollar value are an impressive $68. ... Import trends
Thailand has an import dollar value of $61. ... Exchange rates
The currency used for trade within Thailand is the Baht. ...
Thailand’s labor force is technology savvy and highly adaptable to new and up-coming technology advances.
Approximate Word count = 1369
Approximate Pages = 5.5
(250 words per page double spaced)
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