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... We have chosen this type of business because there is no supplier in hair care products to salons in Shah Alam. ... Thus, it gives the idea to start this type of business. Besides supplying hair care products to other salons, Divine Sdn Bhd also has a small salon inside the shop. ... What we can see that this type of business will get good feedback from the customers because there is only one supplier in hair care products in Shah Alam, which is Giant Hypermarket and it does not supply variety of products. ...
PURPOSE OF BUSINESS PLAN
1. Give opportunity to entrepreneurs to look and determine their business objectives, practically and critically.
There are many companies that failed in business because the entrepreneurs made their planning and decisions by depending on their senses and emotions, and the results were not objective and rational. So, by using the business plan, the entrepreneurs can plan their company more carefully and clearly by using reasonable data. ... To determine and make a conclusion either the business that they make is reasonable or not
A business plan is produced to make sure that the company is achieving their target point or not. By using a business plan, entrepreneurs can make sure that the business can operate through their points or not. ... Be a guideline for planning their company every day
In a business plan, the plan has been stated to the staffs and the manager. It can make entrepreneurs to make sure that the business is followed. Thus, all the leaders in the company can make efficient business strategies. ... This business plan is prepared as a reference if there is any problem arised between the period of business which is in 3 year period and can be used as a reference by others in order to get a clear view about the business.
DEFINITION OF THE LOGO
Black : Shows bravery, diligent and confident among all the partners in the Company in order to operate the business. ...
3) BACKGROUD OF THE BUSINESS
a) Name of business : Divine Sdn. ...
b) Business address : No 1 - 05, 1st Floor, Plaza Alam Sentral, Shah Alam, Selangor. ... my
d) Telephone number : 03 – 55125549
e) Form of business : Sdn. ...
f) Main activity : Supply hair products and beauty salon.
g) Date of commencement of business : January 2003
h) Date of business registration : January 2003
i) Business registration number : still in the process of registration
j) Name of bank : RHB Bank
k) Bank account number : 520544742
l) Equity contribution : RM75,000
General Description of Business
Mission
§ To increase the number of Bumiputras in this field which has been monopolized by
Non -Bumiputras previously. ...
§ To forecast possible risks to the business and to find the most advantageous solutions to problems and risks. ...
§ To predict success rate of this business venture. ...
§ To build a profitable and efficient business. ...
ADMINISTRATION PLAN
Divine Sdn Bhd
No: 105. ... ft)
ORGANIZATION CHART
SCHEDULE OF TOOLS & RESPONSIBILITIES
POSITION JOB DESCRIPCTION
General Manager - To Coordinate all activities from all departments in order to achieve the objective of the business- State the objective and strategies of the organization. He/ She must take into the consideration in term of:1) Length of time (Measurable)2) Ability and potential of the firm (Achievable)- Identify strengthens and weaknesses of the business and try to improve it. ... - Make the decision for the organization to solve the incoming problems relating to the business.- Representing the organization in the formal business matter or dealing with the third parties. ... - State the guidelines and policies of the business. ... - Manage and allocate the resources of the business to achieve the main objective of the firm.- Manage the business in the systematic ways to increase the effectively and efficiently of the management process.
- Help the general manager to manage the business and represent him or her in dealing with the third party. ...
Marketing Manager - Promote the business and try to increase the sales by doing the analysis and come out with new ideas. ... - Assist customers in terms of problems regarding the hair care product or salon. ... - Pick and deliver product from the factory and to salon.- Help to operate the salon whenever needed.
Salon Assistance - Ensure the cleanliness in the salon area. ... 00
ADMINISTRATION BUDGET
INTRODUCTION TO THE PRODUCT/SERVICES
Marketing Plan is an important criterion in the business to ensure business will run smoothly .Its main purposes to introduce our business to the customer. ... As our side income, we also have a small unisex salon in Plaza Alam Sentral. ... Our showroom and salon will be placed at level one Plaza Alam Sentral. ... We have our own transportation to deliver to all salons that ordered hair products and salon equipment from us. The specialty of our business is we have beauty consultants that are expert in hair care and hair styling, where the consultants can consult our customer and at the same time buy the products that we supply. ... The strategic location of Plaza Alam Sentral is a guarantee for our business to be successful because most of the hair salons are located at Plaza Alam Sentral and PKNS shopping complex. ... Our business premise is located at this area in Plaza Alam Sentral. ...
We will be expecting a large number of government and private sector coming to our salon as they tend to try and get our service .We believe that those who work in the area of Plaza Alam Central such as Quality Hotel, MBSA, MRCB, Tourist Information Centre and other private company will come to our salon. ... This is because there is only one hair product business in Shah Alam area. In order to carry out business efficiently, we need to guarantee that there are water supply, electricity supply, telephone line, toilets, prayer room, info centre, safety equipment and also a good environment. ...
COMPETITORS
Competition is a normal thing in business. In doing business we have to focused on competitor that supply hair products to salon and competitors for our unisex salon. ...
Competitors for our unisex salon
a) Manja Hair & Beauty Center (PKNS)
Strengths:
Ø Have a lot of regular customer
Ø Have a lot of experience
Weakneses
Ø Location is not strategic, difficult to find
Ø Small size salon and not comfortable
Ø Limited opening business hours(10 am-8pm)
Ø Does not have consultant
b) Starlight (PKNS)
Strengths;
Ø Have a lot of experience
Ø Strategic location
Ø Have a lot of regular customer include TV personalities
Weaknesses
Ø The price is expensive
Ø Limited opening business hours(10am-8pm)
c) Jun De Wajah (PKNS)
Strengths:
Ø Provide services for hair and facial
Ø Size of shop is large and comfortable
Ø Have a lot of experience
Weaknesses:
Ø Location is not strategic, difficult to find
Ø Many customers are not satisfied with the services because they do not entertain customers in a well manner
Ø Limited business hours
Ø The price is expensive
d) Hairtex Studio (Plaza Alam Sentral)
Strengths:
Ø Provides services for facial, body, hair and beauty
Weaknesses
Ø It is still new and not stabil yet
e) Liza Hair & Beauty (Plaza Alam Sentral)
Strengths:
Ø Can attract many customers especially among TV personalities because owned by singer Liza Hanim
Ø Have beauty consultant
Ø Provide services for facial and hair
Weaknesses
Ø The price is expensive and does not attract much people to come to the salon.
MARKET SHARE
Market share refers to the estimated potential sale of the business. ... DIVINE Sdn Bhd 613377 9% 55204
SALON:
BEFORE
Company Total Percentage % Loss
1. ... DIVINE Sdn Bhd 46316 9% 4168
Sales Forecast : PRODUCT
MONTH SALES (RM)
January 22980
February 26911
March 27021
April 30113
May 33687
June 38740
July 44551
August 51234
September 61480
October 73776
November 92220
December 110664
Year 1 Total Sales 613377
Year 2 Total Sales 736052
Year 3 Total Sales 956868
SALES FORECAST: SALON
MONTH SALES (RM)
January 1411
February 2148
March 2449
April 2670
May 2954
June 3345
July 3876
August 4263
September 4689
October 5157
November 6188
December 7166
Year 1 Total Sales 46316
Year 2 Total Sales 53263
Year 3 Total Sales 63916
MARKETING STRATEGY
Divine Sdn Bhd has set up a strategy in order to increase our sales. This strategy is to ensure that our business will be more effective. Our strategy has formulated marketing mix to ensure our product will be success in the market
a) Product / service
Each business within the industry has its own product/service mix right the assortment of services and products that are provided to customers.
Approximate Word count = 6772
Approximate Pages = 27.1
(250 words per page double spaced)
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